Web analytics, written for people who have to make the number hold up in a meeting.
SEO process where it touches analytics: roadmaps, stacks and site strategy.
Web analytics, written for people who have to make the number hold up in a meeting.
SEO work has always been based on data but now it’s even more striking. Understanding data and being able to analyze SEO data independently is one of greatest perks you can ask for. Any professional, not just marketers, can earn more and get more things done with data and IT skills. Sure, you are not … Read more
Web analytics, written for people who have to make the number hold up in a meeting.
The Web Analytics community often talks about big websites… but what about small players? They exist and there is a lot you can actually do with them! Yet, many don’t really acknowledge the key differences between the 2 groups both in terms of Analytics and Marketing. Minimum Viable Stack Working with data is expensive… but … Read more
Web analytics, written for people who have to make the number hold up in a meeting.
Keyword clustering is everywhere in SEO and it’s a quite common technique to group keywords. I will show you many alternative methods and share some code so that even YOU can create some basic app with it. If you want to implement some of this into your existing workflows, you are in the right place. … Read more
Web analytics, written for people who have to make the number hold up in a meeting.
Many of you have asked me what is the best stack to do Analytics for SEO. The answer is quite straightforward as the problems we face are always the same, and thus the tools we can use. You are free to experiment and test new tools but the important is realizing that they are simple … Read more