About

Marco Giordano

Data/Web Analyst with expertise in Business, Marketing, LLMs & SEO.

From web data to profit.

My story

Business first, then data, then the systems that run both.

2015

Started my bachelor’s degree in Business Administration at the University of Palermo.

2017

Had a fateful meeting with SEO by pure chance, thought I had found a profitable skill that would change everything.

2018

After graduating, decided to move to Switzerland for its cutting-edge engineering leadership. Realized BA wasn’t the right path compared to Data Science.

2019

Started Master’s in Entrepreneurship & Management as a bridge year. Used this training arc to fix my poor Calculus skills, spending countless nights studying CS Engineering and Calculus.

2020

Got admitted to USI (Lugano) for Master’s in Management and Informatics. Finally put my newfound skills to use, learning coding and understanding Machine Learning models.

2021

First impact with the SEO world and some Web Analytics experience.

2023

Launched the Analytics for SEO ebook.

2024

Pivot to 100% Data/Web Analyst and launched the Analytics for SEO course.

2025

Launched the Thinking Like a Web Analyst course.

2026

Launched the Analytics For Real Work course.

Current role

Freelance Web Analytics Consultant. I help companies and web agencies make money out of web data.

My values

How I work, and why it shows up in the numbers.

Don’t do more than necessary

Focus on what truly moves the needle. Efficiency over complexity.

Overwhelm your opponent

When you compete, compete with everything you’ve got. Half-measures don’t win.

The best defense is a good offense

Secure the spot before your competitors do. First-mover advantage is real.

“Business is exactly like war, no hard feelings. Analytics is nothing else than a useful tool to aid your decision-making in the game of marketing.”

In most cases, you need a decent mix of resources and timing. Without enough resources, you won’t even play in competitive fields. But even with unlimited money, understanding execution is crucial. That’s why having an aggressive strategy always beats playing defensively.