CONTENT AUDITing
Looking for additional growth with your content?
I can help you uncover hidden problems.
web Analytics consulting
A large website without Analytics is a lost cause…
I can guide you in your first steps toward data awareness.
ANALYtics training
For organizations/agencies that want to master Analytics.
You will become competitive and self-reliant!
What Experts Think About Me
Marco is solving one of the biggest problems in SEO
Inadequate data analytics has been a problem in SEO for as long as I’ve been in the industry. Marco is changing the game in a massive way, educating SEOs not only on how to implement modern analytics setups, but how to look at the data and extract meaningful insights for businesses.
Moreover, Marco is a great guy and he’s very professional. I never hesitate to bring him in for collaborations with large E-Commerce, B2B SaaS, and other enterprise clients. In these business arrangements is where his work truly shines. I highly recommend working with him.
Advanced and actionable analytics learnings
Marco’s course is amazing. Just to give one example, I’ve used his content decay code and guidelines to run a large analysis of over 50k pages across multiple countries. It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.
The Best SEO Analytics Course Available On The Web
Marco created the best SEO Analytics course available on the Web.
He is a world-class expert on the subject, and in this course, he shares his entire method and approaches step by step in a simple way to manage the analytical side of SEO for complex web projects.
This is a very important aspect of SEO, especially for medium to large websites and in competitive industries.
I suggest this training to anybody who wants to bring his SEO processes and activities to the next level.
Turning Data Into Roadmaps
Data can be easily confused. Brands have wasted 12 months of marketing strategies by chasing the wrong data.
Marco has built an awesome framework for turning data into actionable roadmaps that help businesses improve their marketing results. He will take a concept and break it down for a business to use.
On a personal level, Marco goes above and beyond to get results and is up there with the best in his field for making data impactful.
Any business is lucky to work with Marco.
Amazing Private Training Program!
The journey with Marco towards the SEO team has been important and stimulating.
I was impressed by Marco’s attention to each individual SEO.
He explained concepts that were not exactly easy with great clarity and made himself available for one-on-one calls even after the individual training sessions.
Additionally, he provided valuable insights (and scripts) for our proprietary SEO stack, making the training useful not only for the SEOs but also for our internal R&D department at Fattoretto.
I definitely recommend working with Marco because, in addition to being a top-notch professional, he’s also great at explaining things, which made this a win for us!
Keep it up, Marco!
A valuable resource to help turn data into action and business
For FIND, innovation is key to continuing to be relevant and bringing value and competitive advantage to the companies that choose us.
That is why we invest heavily in research and development applied to digital marketing and digital intelligence. We are always looking for new ways to make sense of and action the increasing amount of data and information that we collect and want to turn into business opportunities.
But in these processes, we also need to involve people from the outside who can bring expertise, experience, and, above all, vision.
I have been following Marco on LinkedIn for a long time and have always been able to find value in everything he posts. Therefore, when we needed to, we also involved him in our brainstorms, in our search for solutions.
His contributions have always been innovative and of real value, validating our ideas and hypotheses, and helping us get them on the road as quickly and easily as possible.
His expertise, coupled with his clarity of exposition and ability to understand the scenarios behind our requests to get more directly to what might come in handy, are his strengths.
His knowledge and understanding of digital analytics make him a valuable asset for those who need support and training and those with more sophisticated needs and need data actionability.
Why Choose Me as Your Consultant?
Three more ways I can help you.
1. The Seotistics newsletter
I talk about Web Analytics, Content & Strategy.
2. Course.
If you want the ultimate experience and have a tutor who answers your every question.
3. Ebook
If you are a self-taught professional and prefer to learn more about Analytics for SEO.
The Tools I Use
Programming Languages
My Stack
You are a Discovery Call away from clarity
AS FEATURED IN:
You Are An Interesting Client If...
✔️ You have a big website and have never used data to support your decisions.
✔️ You want to build processes and systems to grow with Marketing.
✔️ You are tired of having a lot of data and not using them.
✔️ You want to learn competitive skills to crush your competition.
Business-Oriented Web Analytics, Not Just Tools
Analytics generates valuable questions that can lead to insights.
It's not about IT or boring technology but about YOU, Web Analytics is about people.
I will give you this:
- where to focus on your website to drive value
- which processes can lead to profitability
- how much you can risk
- how to make the most out of your content
Read My Latest Posts
a different perspective on web analytics
Managing a website requires solid systems and quite some planning.
Build reliable processes.
Organize your content now.
Start taking data-informed decisions with Analytics.
Find decaying content and define actions.
What My Customers & Readers Have To Say
A no-fluff professional in Web Analytics
Marco is a true professional. In addition to being highly knowledgeable and well-versed in data-related matters, he possesses a keen curiosity, strong analytical skills, and a critical mindset—qualities that define a good analyst. And Marco is undoubtedly one.
As a data scientist, I often collaborate with various experts in the field, but working with Marco has been particularly seamless. Our partnership has been so effective that we continue to collaborate on a regular basis.
Seotistics is an invaluable reading
Seotistics is an invaluable reading companion that inspires critical thinking about adjusting your SEO strategy or web analytics top-level reasoning. Highly recommended to master the art of digital strategy with a grounded data-informed approach!
The Top
I can safely say that Marco is one of the best SEOs when it comes to data and analytics. His way to solve business problems and debugging possible solutions is really nice. Most importantly, he’s doing actionable stuff that actually move the needle like it’s not just obsessing over irrelevant theories or unnecessary jargon. overall, I think Marco should be your first option if you’re looking for a consultation, training, or hiring.
The art of war translated for online marketing
Seotistics is the top address for advanced data analytics and SEO strategy. Timeless advice for the modern stratēgoí in an ever faster moving world. A newsletter with words worth a read and enhancing graphics saying even more. The art of war translated for online marketing. Marco delivers one of the few publications in online marketing beyond dull recycling processes with fresh input for fans and true fanatics.
A reference for Web Analytics & SEO
Marco is one of my references for Web Analytics.
He not only thinks about the technical side but also about the business and how data can help achieve relevant goals, which is not a common skill.
His mindset above average helps me understand how to effectively combine data with marketing.
Marco is THE data guy!
Marco’s insights have been transformative for me. After spending hours in GSC and GA4, I’ve followed his advice for a year, becoming a far better professional.
I’ve mastered coding, Python, MySQL, and gained a deeper understanding of GSC and GA4 metrics.
Most importantly, he changed my approach to analytics, emphasizing data cleaning and practical recommendations.
Without Marco, I wouldn’t be where I am now. Data isn’t just about coding; it’s about mindset and adding value.
A Great Learning Experience
Beyond the valuable information and practical examples contained in the book, Marco’s ongoing commitment to answering questions in Seotistics community is truly inspiring.
He’s always available and ready to share his expertise on social media and the Seotistics platform.
Building A Content Framework
One thing I learned from Marco that especially piqued my interest was content decay.
I’ve been working on this using the GSC API and my favourite Analytics Edge tool to determine pages that once did well and are slowly starting to decline.
Do you have any analytics questions? Marco probably has all the answers!
I came across Marco through one of the first versions of his Analytics for SEO guide, and I was impressed with the amount of valuable information it contained, especially because it had practical use cases and the concepts were clearly explained without the fluff and fillers you might find elsewhere.
His latest version is even better!
Marco makes analytics accessible and interactive, and his newsletter is the weekly dopamine hit you need, packed with new things to experiment with and learn.
I have signed up for his latest course and I cannot wait to progress with it as I am sure I will get even more practical insights applicable to my day-to-day.
In today’s search world, full of volatility and algorithms we can’t really do much about, making sense of data and communicating strategies through is a new essential skill for every SEO professional, and Marco can guide you through it, from 0 to (data)hero!
High-Quality SEO Analytics Course
The SEO Analytics course is a valuable resource for anyone looking to deepen their understanding of SEO analysis.
Marco provides clear and well-structured explanations, even for complex topics.
The integration of Python for automating data extraction and analysis is a key strength, making this course particularly useful for those managing large-scale SEO projects.
The tools and scripts offered are immediately applicable, providing a tangible advantage in managing and optimizing site performance.
I highly recommend this course to anyone looking to enhance their analytical skills in SEO and gain more advanced technical insights.
It’s an excellent opportunity for those wanting to elevate their SEO expertise to the next level!
Frequently Asked Questions (FAQs)
What’s your approximate price?
My minimum engagement starts at $2,000. My price is decided based on your online business and the value/contribution my work can have.
On average, I would say that the majority of my engagements sit above $5000. Some of you may think it’s even expensive, but it’s actually quite cheap considering you get a Data Analyst with first-hand expertise in Marketing, especially SEO.
Also, is $5-10K a lot of money if I save you $20-30K every year? Probably not, and this is very common for big websites after they improve their processes!
Do you offer SEO services?
No, I only offer Web Analytics services that inevitably include SEO data.
I offer content audits and anything involving SEO data but I don’t sell myself as an SEO Specialist. I was one before.
What are your favorite tools?
Tools are means to achieve a task, nothing more. Anyway, I rely on the following:
- Data: BigQuery, Gephi, Looker Studio
- Programming Languages: Python, R, SQL
- SEO: Semrush, Screaming Frog
- Productivity: Airtable, Google Sheets, Google Docs, Canva, Claude
Most of the SEO/Web tools you know I’ve replaced with my own custom solutions to improve efficiency and cut costs.
Who’s your Ideal Customer?
Businesses that want to profit from Web Data and are big enough to spend on professional work.
This includes storing Web Data and processing it to create solid processes that drive value.
These are some examples of my ideal customers:
- B2C content websites/publishers that have 1000s of articles and need order
- Ecommerce (any type) that want to figure out how to earn more and optimize their processes
- B2B SaaS with a lot of content
If you have data in BigQuery and have no clue how to use it, you are likely to be my ideal customer!
What type of Engagement can I expect from you?
I offer short-term engagement (1-3 months) as most of my work is about Web Analytics and Auditing. I am also open to longer engagements for larger projects if deemed relevant.