Web analytics you can act on, every Monday
One email a week on GA4, BigQuery, measurement, SEO/Content and the LLM and agent workflows I actually run. Written for people who use the numbers, not people who collect them.
- Web data explained from real data, the part most tutorials skip
- Measurement and modeling you can copy straight into your work
- LLM and agent workflows shown with the exact setup I run
- SEO & Content flows + ideas for you
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3 lanes, what you don’t find elsewhere
Workflows & Automation
Using LLMs, automation technologies with web data to drive results. All with a solid business understanding.
The analyst craft
How to reason about a number and frame a decision, not just query it. The part of analytics that many ignore but matters a LOT.
News & Tests
What’s new out there and the tests I run daily with Analytics. Your digest for free.
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BigQuery Handbook
The SQL, schemas and query patterns I use for GSC and web data.
Content Management Handbook
A working system for planning, producing and measuring content.
DataForSEO Handbook
How to pull search data from DataForSEO without burning credits.
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Marco is a Data/Web Analyst helping companies and web agencies make money out of web data.
He is also a content creator teaching people how to make the most out of web data.
Today he relies on AI and automation solutions to bring even more value to businesses.