Last updated: 13 November 2026. This policy explains what happens to your data on seotistics.com, who receives it and what you can do about it.
Who is responsible
Marco Giordano, an individual trading under the brand Seotistics (not a registered company), Bernerstrasse Süd 167, 8048 Zürich, Switzerland. Contact for anything in this policy: marcogiordano@seotistics.com. The Swiss Federal Act on Data Protection applies, and so does the GDPR for visitors in the EU and EEA.
What I use, and why
Anything that is not strictly needed for the site to work runs only after you agree, or does not identify you at all. Details per tool:
| Tool | What it does | Data involved | Basis | Needs your consent |
|---|---|---|---|---|
| Google Analytics 4 via Google Tag Manager (Google Ireland / Google LLC) | Counts visits and shows me which articles are read. | Pages viewed, approximate location, device and browser, a random cookie ID. | Consent (Art. 6(1)(a) GDPR) | Yes, for visitors in the EU, EEA, UK and Switzerland. If you decline, Google receives only anonymous pings with no cookies and no identifiers. |
| Simple Analytics (Netherlands) | Privacy-first page view counter. | Page URL, referrer, time zone, device and browser type. No cookies, no stored IP address, no personal data. Data stays in the EU. | Legitimate interest (Art. 6(1)(f) GDPR) | No |
| Kit (newsletter forms) | Sends you the newsletter when you subscribe. | Your email address, name if you give it, subscription source and timestamps. | Your request (Art. 6(1)(b)) and consent (Art. 6(1)(a)) | You act by submitting the form. Loading the form script from Kit sets only a Cloudflare security cookie (__cf_bm) on kit.com. |
| Cloudflare country lookup | Tells the cookie banner whether you are in a region that requires consent. | Your IP address is sent to Cloudflare, which returns a country code. I do not store the IP or the result. | Legitimate interest (Art. 6(1)(f)) | No |
| WordPress and hosting (WPX) | Serves the site and protects it from abuse. | IP address and browser data in server logs; comment text, name, email, IP if you comment. | Legitimate interest (Art. 6(1)(f)) | No |
| Gravatar | Shows an avatar next to comments. | A hash of your comment email is sent to Gravatar. | Legitimate interest | No |
Links to Teachable and Gumroad leave this site. Their own privacy policies apply once you click through.
Affiliate links
Some links on this site are affiliate links. If you click one and buy, I may earn a commission at no extra cost to you. Those links are marked as such. This site loads no affiliate tracking scripts. After you click, the partner can set its own cookies on its own website, under its own privacy policy.
Cookies
| Name | Set by | Purpose | Lifetime | Category |
|---|---|---|---|---|
| sx_consent | seotistics.com | Remembers your cookie choice. | 180 days | Necessary |
| _ga, _ga_[ID] | Google Analytics | Tells visits apart. | Up to 2 years | Analytics (consent) |
| __cf_bm | Cloudflare, via the Kit form script | Bot protection on kit.com. | 30 minutes | Necessary |
Your cookie choice
If you are in the EU, EEA, UK or Switzerland, a banner asks before analytics and marketing start. Rejecting is as easy as accepting. Elsewhere, analytics run by default and you can still change your settings at any time. Analytics and cookies are the only choices on offer because nothing else on this site needs your consent. To change or withdraw your choice, use Cookie settings. Withdrawing does not affect what happened before.
Your choice is stored in the sx_consent cookie, together with a random ID, a timestamp and the policy version, so the banner does not ask again. It stays on your device, I keep no server-side record of it, and it holds no name, email or IP address.
Who receives your data
- Google (analytics), Kit (newsletter), Simple Analytics, Cloudflare, my hosting provider.
- Google, Kit and Cloudflare are US companies. Transfers to them rely on their certification under the EU-US and Swiss-US Data Privacy Frameworks, and Kit also offers standard contractual clauses. Simple Analytics keeps its data in the EU.
- I do not sell your data.
How long I keep it
- Google Analytics event data: [14 months].
- Newsletter subscriber data: until you unsubscribe.
- Comments: until you ask me to remove them.
- Cookie choice: 180 days, on your device only.
Your rights
You can ask for access to your data, correction, deletion, restriction, a portable copy, and you can object to processing based on legitimate interest. Email marcogiordano@seotistics.com. You can also complain to your data protection authority. In the EU that is the authority in your country of residence; in Switzerland it is the Federal Data Protection and Information Commissioner (FDPIC); in the UK it is the ICO.
Changes
When this policy or the tools change in a way that matters, I update the date at the top and ask for your cookie choice again.