Content Auditing was one of my first struggles when I started doing SEO. Most of the information online is theoretically correct but lacks the depth and actionability we need. For this reason, I’ve prepared this ultimate guide to show you what you can expect from an actual content audit. Google results show techniques and methods … Read more

Content Decay plays a key role in SEO since it affects the success of your content over a prolonged time. You may have noticed that some articles lose their edge over time and you wish you started earlier. I will talk about the causes, the solutions and how to measure Content Decay in SEO and … Read more

Content is often relegated as something “soft” and absolutely far from data and operations. Too bad, it’s actually the other way around. Content Management on a large scale is not only for “creative” people but requires coordination and processes (Operations). I will show you what you need to know to level up and abandon the … Read more