Are you an agency or company looking to master Web Analytics?
Transform your relationship with data and unlock revenue opportunities you never knew existed.
If you want to:
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Generate measurable profit from your web data and turn insights into revenue
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Confidently use advanced data tools to solve complex business problems
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Implement automation that saves dozens of hours and reduces operational costs
Start Your Analytics Journey
Trusted By Professionals Working For
Professionals that work for these brands use my content.
The Advanced Web Analytics Mastery Program
A comprehensive system to transform your organization into a data-informed powerhouse that makes quick and profitable decisions.
Data & Business Foundations
Master the essential technical stack and concepts that separate elite agencies from the competition. No computer science degree required.
- Python for web data extraction and analysis (organization-specific workflows)
- How to use AI (the right way) to speed up Analytics tasks
- Automated reporting systems that save 10+ hours per website
- Analytics basics to differentiate yourself anb improve your business understanding
GA4, GSC & BigQuery Mastery + SQL
Unlock enterprise-level insights by combining data sources that your competitors can’t access or understand.
- Complete GSC and GA4 schema mastery in BigQuery
- Advanced SQL queries for complex analyses
- Data unification methods to get the most out of Web Data
- Advanced GSC & GA4 concepts that 95% of your competitors don’t understand
Reporting & Visualization
Transform data into business strategy. Learn to speak the language of CEOs and CMOs with confidence.
- KPI framework design for any business model (Ecommerce, B2B SaaS, Publishers)
- Process optimization systems that simply work
- Executive communication templates that get you trust
- Professional reporting (and data visualization) that justifies premium pricing
Live Client Implementation & Optimization
Apply everything to your actual client accounts with direct feedback and optimization strategies.
- Live review of your current client (or company) processes and dashboards
- Personalized recommendations based on your specific challenges
- Implementation roadmap with priority rankings
- Additional topics you want to request
100% Customizable to Your Organization
Every module can be tailored to your specific client base, industry focus, and technical skill level. We adapt the program to fit your agency’s unique needs and growth objectives.
A Sneak Peek Into The Program
A showcase of what you will learn in my trainings.
Data Project Management Framework
An effective and battle-tested framework to run web data projects.
GSC & GA4 BigQuery Mastery
Complete GSC & GA4 BigQuery explanations for schemas and all.
LLM & AI for Analytics
Using the latest technologies to make your life easier and your work more efficient.
Content & Product Auditing Framework
An 8-step framework to audit websites effectively with your most common data sources.
International Cannibalization
Detect search cannibalization across subdomains in the same language.
SERP Analysis
Identify competitors and find opportunities in the current search landscape.
Advanced Web Analytics Training That Actually Works
Here’s what separates my approach from everyone else
What I Don’t Cover (And Why)
To deliver exceptional results in data analysis and insights, I intentionally don’t spread myself thin across every marketing technology
Google Tag Manager & Tagging
Technical implementation of tracking codes and tag management systems
Attribution Modeling
Multi-touch attribution and customer journey mapping across channels
A/B Testing & Experimentation
Test design, statistical analysis, and conversion rate optimization
My Specialized Focus
Instead of being a generalist, I’ve chosen to become the absolute best at extracting actionable business insights from Web data. This focused approach allows us to deliver transformational results that justify premium pricing.