Web analytics, written for people who have to make the number hold up in a meeting.
Measurement, GA4, Search Console, BigQuery and the analyst craft around them.
Web analytics, written for people who have to make the number hold up in a meeting.
Data, data and data, anyone talks about it but only a few actually show a robust methodology for Web Analytics. If you have ever wondered how to use Web Data to drive business changes, this is the place for you. Almost anyone can apply this framework but the best ROI is for those in charge … Read more
Web analytics, written for people who have to make the number hold up in a meeting.
BigQuery is a powerful data warehousing solution by Google that allows you to export Google Search Console and Google Analytics 4 data easily. Many don’t know that what you get after is quite different from the API output. The BigQuery tables are chaotic and hard to decipher without proper guidance. I will explain to you … Read more