Advanced Analytics Strategy & Modeling
Data leadership and strategic guidance without the full-time executive hire
I function as your fractional data leader, defining what metrics matter, how to measure them accurately, and building the analytical frameworks that drive business decisions. This goes beyond basic reporting to create data models that uncover hidden opportunities and quantify business impact.
Metric Trees
Custom measurement framework aligned with your business model, including metric definitions, calculation methods, and success benchmarks
Data Modeling
From chaos to order. Making your data usable and valid for reporting and future Analytics work
Dashboard/Product Prototyping
Preparing mockups for your data products and dashboards
Executive Reporting System
C-level dashboards and reports that translate complex data into actionable business insights and recommendations
🧠 Strategic Analytics Applications
Content Decay Detection & Management
Understanding how to monitor your content performance and keep it consistent
Scaling content and product opportunities
Deep research on which content to produce and how to expand your product catalog
Competitor & Market Organic Research
Researching competitors’ performance on Organic Search and your current share on SERPs
Automation Blueprints & MVP Scripts
Ready-to-implement automation solutions that eliminate manual work and scale your operations
I develop bespoke automation scripts tailored to your specific workflow challenges. Rather than generic solutions, you receive a complete MVP implementation with documented processes, allowing your team to automate repetitive tasks immediately while understanding exactly how everything works.
Complete Script Package
Fully functional Python/SQL scripts with comprehensive documentation, setup instructions, and troubleshooting guide
Implementation Roadmap
Step-by-step guide on how it fits into your processes and workflows
Performance Metrics
Built-in monitoring and reporting to track automation performance and identify optimization opportunities
Process Optimization
Not only code but also explaining you how it fits into existing (or new) processes
💡 Recent Automation Solutions
Client Reporting Automation
Automated GA4 + GSC data extraction, processing, and delivery to client dashboards. Saves 15+ hours per week
Content & Product Auditing
Monitoring script that shows you the current situation + related processes to help you fix problems
Combining Multiple Data Sources
Blueprint to join GA4, GSC, Crawl data, Salesforce, CMS and CRM data into one system for reporting
Analytics vs Automation: Which Do You Need?
Understanding the difference between strategic analytics and operational automation to choose the right solution for your business
| Analytics Strategy | Automation Blueprints | |
|---|---|---|
| Primary Focus |
Strategic Decision Making What to measure, how to interpret data, and what actions to take based on insights |
Operational Efficiency Eliminating manual tasks through custom scripts and automated workflows |
| Key Deliverable |
Framework & Strategy Metric trees, measurement plans, and analytical models for business decisions |
Working Scripts Ready-to-deploy automation tools with documentation and implementation guides |
| Problem It Solves | “We have data but don’t know what it means or what to do with it” | “We’re spending too much time on repetitive tasks that could be automated” |
| Business Impact |
Long-term strategic advantage Better decision making, improved ROI, competitive insights |
Immediate operational gains Time savings, reduced errors, scalable processes |
| Ongoing Value | Framework guides all future data decisions and business strategy | Automation runs continuously, freeing up team for strategic work |
| Bottom Line | Effectiveness, achieving your goals | Efficiency, driving costs down |
📈 Analytics Strategy is Best For
- Agencies wanting to provide strategic consulting
- Companies struggling to understand their data
- Businesses needing data-driven decision frameworks
- Teams looking to justify marketing spend with ROI
- Organizations wanting predictive insights
⚡ Automation Blueprints is Best For
- Teams spending hours on manual reporting
- Agencies managing multiple client accounts
- Companies with repetitive data tasks
- Businesses wanting to scale without hiring
- Organizations needing consistent processes
What I Don’t Cover (And Why)
To deliver exceptional results in data analysis and insights, I intentionally don’t spread myself thin across every marketing technology
Google Tag Manager & Tagging
Technical implementation of tracking codes and tag management systems
Attribution Modeling
Multi-touch attribution and customer journey mapping across channels
A/B Testing & Experimentation
Test design, statistical analysis, and conversion rate optimization
My Specialized Focus
Instead of being a generalist, I’ve chosen to become the absolute best at extracting actionable business insights from Web data. This focused approach allows us to deliver transformational results that justify premium pricing.